Age UK Cheshire
About The Client
AgeUK Cheshire is dedicated to supporting older people across Chester and Cheshire, providing essential services, advice, and community programmes. In 2019, they approached me—via the Brightlife team—to design an impact report showcasing their work throughout 2018/19.
This project needed to not only communicate key facts and achievements but also do so in an engaging and accessible way, ensuring their audience could easily absorb the information.
Dates
Spring 2019
The Project
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Visually Engaging Impact Report: The report needed to clearly present Age UK Cheshire’s community impact while staying within Age UK’s established brand guidelines.
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Data Translation: The challenge was to turn raw statistics, case studies, and facts into an engaging, digestible format.
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Accessible Companion Piece: In addition to the main report, Age UK Cheshire needed a condensed, user-friendly version that could be easily distributed to service users.
The Solution
I began by researching different formats and layouts used by other charities to determine the most effective way to present the information. After submitting various design options, we settled on a format that balanced structure with visual appeal while ensuring clarity for readers of all ages.
To bring the impact report to life, I transformed raw data into visually compelling graphics, making heavy use of infographics, icons, and callouts to highlight key statistics. Case studies were carefully laid out to ensure they stood out as engaging personal stories rather than blocks of text.
To complement the report, I also designed a poster that distilled key information into an easy-to-read format. This was cleverly folded into a pocket guide, making it more practical for service users who needed quick access to details about available services.
The Outcome
The impact report successfully communicated Age UK Cheshire’s work in a way that was visually appealing, easy to read, and accessible to a wide audience. The companion pocket guide provided an efficient way for service users to engage with available services, ensuring the charity’s key messages reached those who needed them most.
Following the success of this project, I continued working with AgeUK Cheshire on various printed materials and social media campaigns, helping them reach their target audience more effectively.
In 2021, I designed two issues of Connect Magazine, an in-house publication aimed at helping older people stay connected online – reinforcing the charity’s commitment to digital inclusion.
Pocket Guide & Poster
As a companion to the Impact Report we also produced a pocket guide that folded out into an infographics poster showcasing some of their achievements and how they had helped the community.
Further projects
I continued to support AgeUK Cheshire with the design of multiple leaflets, all to AgeUK national brand guidelines with accessiblity for older people in mind for the next several years.
