Bluebell Stalls

The Project

When Susie first approached me, she wanted a vintage-inspired logo and artwork that would resonate with her audience and set the tone for her events. From the beginning, her aesthetic was clear—pretty, floral, and nostalgic. I designed her original logo and began creating a series of posters for each of her monthly events. After about a year, we introduced a new design element: a floral wreath. This became a key feature in her branding, with a different variation each month to keep things fresh while maintaining a recognizable identity.

The Challenge

The key objectives were:

• Establish a Distinct Identity: Create a logo and design style that captured the vintage, floral charm Susie envisioned.
• Consistency with Flexibility: Maintain a cohesive brand presence while allowing for creative variations in monthly event posters.
• Adapting to Changing Needs: As Susie expanded her business to online fairs, the branding needed to evolve while staying recognizable.

The Solution

Over the years, Susie’s branding naturally evolved while staying true to her vintage-inspired roots. The floral wreath became an integral part of her visuals, and eventually, I designed a custom bluebell wreath specifically for her brand. This special touch gave her materials a unique signature, something that felt entirely her own.

Then came 2020. When the pandemic forced events online, Susie needed a quick pivot. We refined her logo, incorporating the bluebell wreath into it to reinforce her brand presence. I also created social media banners and promotional tiles to ensure her online fairs had the same inviting feel as her in-person events.