Bluebell Stalls
About The Client
Bluebell Stalls, founded by Susie Boden, is a platform for hosting charming and family-friendly gift and craft fairs. With a love for all things vintage, Susie envisioned a brand identity that reflected her passion for florals, nostalgia, and warmth—creating an inviting atmosphere for both stallholders and shoppers.
Since its inception in 2015, I have collaborated with Susie to develop and refine the visual identity of Bluebell Stalls, designing everything from her original logo to event posters and promotional materials.
Dates
2015 to 2023
Links
The Project
When Susie first approached me, she wanted a vintage-inspired logo and artwork that would resonate with her audience and set the tone for her events. From the beginning, her aesthetic was clear—pretty, floral, and nostalgic. I designed her original logo and began creating a series of posters for each of her monthly events. After about a year, we introduced a new design element: a floral wreath. This became a key feature in her branding, with a different variation each month to keep things fresh while maintaining a recognizable identity.
The Challenge
The key objectives were:
- Establish a Distinct Identity: Create a logo and design style that captured the vintage, floral charm Susie envisioned.
- Consistency with Flexibility: Maintain a cohesive brand presence while allowing for creative variations in monthly event posters.
- Adapting to Changing Needs: As Susie expanded her business to online fairs, the branding needed to evolve while staying recognizable.
The Solution
Over the years, Susie’s branding naturally evolved while staying true to her vintage-inspired roots. The floral wreath became an integral part of her visuals, and eventually, I designed a custom bluebell wreath specifically for her brand. This special touch gave her materials a unique signature, something that felt entirely her own.
Then came 2020. When the pandemic forced events online, Susie needed a quick pivot. We refined her logo, incorporating the bluebell wreath into it to reinforce her brand presence. I also created social media banners and promotional tiles to ensure her online fairs had the same inviting feel as her in-person events.
The Outcome
Over nearly a decade, Bluebell Stalls has grown into a well-loved brand, instantly recognizable for its delicate, vintage charm.
The consistent yet evolving visuals have helped build strong brand recognition, keep audiences engaged, and give Susie’s fairs a distinct identity in a crowded market.
“Bluebell Stalls has worked with Saladbomb for some years and we find Sally has the edge on other competitors. She is very current to her field, cost effective and so reliable. Sally understands our business needs & vibe. She is very knowledgeable and up to date with Copyright guidelines for both design and fonts.”