Small charities coalition
After a chance encounter on Twitter, The Small Charities Coalition approached me to make some small but important updates to modernise their existing logos.
This lead to further projects from a Covid-19 guide to online materials for social and web.
The brief was to work with the existing over lapping circles and update/modernise the font and layout.
It was important that the chosen font should be widely available to ensure internal communication could be made on brand without the need for installing fonts, particularly as staff were now working remotely.
Here are some of the options submitted for selection.
This modern san serif font was the final selection.
I then went on to design several branded “badges” that tied in with the branding that you can see below.
We worked closely together to create these guidelines for people newly working from home at the outset of the coronavirus lockdown period.
I incorporated relevant icons, the brand colours and font adjustments to break up this the fairly copy heavy text and make it more accessible.