Social Butterflies
About The Client
Social Butterflies was a city-wide project designed to bring the people of Chester together through creativity. A collaboration between Brightlife and Age-Friendly Cheshire West, the initiative aimed to inspire community engagement through artistic expression.
Having previously worked with the Brightlife team on various projects—starting with Great Get Together Program for Storyhouse – they approached me to help design and promote this final outreach campaign.
With an existing logo already in place, my challenge was to expand on the branding and create a visually engaging program that would encourage participation and celebrate creativity.
Dates
Summer 2019
The Project
- Eye-catching and Inspirational Design: The materials needed to be vibrant, colorful, and dynamic to capture attention and inspire creative contributions.
- Maintaining Brand Consistency: The Social Butterflies project had its own logo, but the new materials needed to align with the overall Age-Friendly Cheshire West branding.
- Clear Communication: The program and accompanying toolkit had to be easily accessible and visually appealing to a broad audience, including older people and community groups.
The Solution
To make the program engaging, I incorporated elements from the existing logo into the design, ensuring a strong visual identity throughout. Bright colours and a sense of movement were key to bringing energy and excitement to the materials.
To further inspire participants, I used “polaroid-style” images showcasing completed butterfly projects, demonstrating the variety of creative possibilities. The Age-Friendly Cheshire West colour palette was integrated into headers and bullet points, helping to highlight important information in an inviting and accessible way.
In addition to the program design, I also worked on the Age-Friendly Toolkit – a guide and checklist to help businesses and organizations become more inclusive for older people. This practical resource offered clear steps for improving accessibility, from venue layouts to staff training. The back featured a checklist, making it easy for businesses to assess and implement changes.
To maintain continuity across all campaign materials, I applied the same design elements across pull-up banners, bunting, social media graphics, and website assets, creating a cohesive and recognizable look.
The Age-Friendly Toolkit
To support to the Social Butterflies project, I also worked on the Age-Friendly Toolkit – a guide and checklist to help businesses and organizations become more inclusive for older people. This practical resource offered clear steps for improving accessibility, from venue layouts to staff training. The back featured a checklist, making it easy for businesses to assess and implement changes.
The Outcome
The Social Butterflies project successfully engaged the Chester community, encouraging people to come together through creativity. The bright, engaging materials helped generate excitement and participation, while the Age-Friendly Toolkit provided businesses with a clear and practical resource for improving inclusivity. With consistent branding across print and digital materials, the campaign had a strong visual impact, making it both memorable and effective.
