Storyhouse
About The Client
Storyhouse, Chester is a vibrant cultural hub, encompassing a library, theatre, cinema, and restaurant in the heart of Chester city centre. With over a million visitors annually, it serves as a cornerstone of the Chester community.
Storyhouse has a well-established brand and in-house design team, but occasionally requires freelance support for peak workloads and specialized projects.
Dates
May 2018 to June 2024
Links
The Project
My collaboration with Storyhouse began when they approached me to design a program for The Great Get Together, a festival celebrating community and togetherness, inspired by the late MP Jo Cox.
The event, in partnership with Brightlife, focused on raising awareness of loneliness and how communities can work together to foster inclusion and support.
The Challenge
The primary design challenge was twofold:
- Brand Consistency: Ensuring the festival program adhered to Storyhouse’s established brand guidelines while still feeling fresh and engaging.
- Clarity & Accessibility: The program needed to present all necessary event details—workshops, performances, and activities—in a clear, easy-to-navigate format to help attendees plan their experience effectively.
The Solution
I meticulously followed Storyhouse’s brand guidelines while prioritizing readability and accessibility. Careful font selection, a clear layout, and a well-balanced use of color ensured that the program was both visually appealing and easy to navigate. The program was designed to clearly display workshop and performance times and locations.
The Outcome
The program effectively communicated the festival’s message and facilitated access to its events, contributing to the festival’s success in raising awareness about community and combating loneliness.
Beyond The Great Get Together
Following the success of this project, Storyhouse continued to engage me for additional design work over the next 5-6 years. This included:
- Multiple festival programs for various events
- Printed posters and digital signage
- Social media graphics to promote upcoming shows and initiatives
Each project strengthened our collaboration, allowing me to contribute creative solutions that aligned with Storyhouse’s mission while ensuring their visual communications remained consistent and impactful.
(click the images to view each programme)
“We have used Saladbomb for a range of design briefs, some complex and some to extremely tight deadlines. Sally always approaches design with an open mind, she is adaptable, responsive and has a consistent creative flair and energy. She is also smart, and always looks at things from the clients perspective.”
